
Now this shoe has become the unmistakable hallmark of the Vans brand. The Old Skool is Vans' first skate shoe that incorporated leather panels for increased durability. The next year, Vans #36, the Old Skool, debuts with the now famous Vans Sidestripe. Also Vans’ “Off The Wall” logo makes its debut. In 1976, Vans released the Vans #95, now known as the Era, with a padded collar and different color combinations and becomes the shoe of choice for a generation of skateboarders. On that first morning, twelve customers purchased Vans #44 deck shoes, which are now known as "Authentic". The business manufactured shoes and sold them directly to the public. Lee opened the first Vans store under the name The Van Doren Rubber Company, at 704 East Broadway in Anaheim, California. In 1966, brothers Paul Van Doren and Jim Van Doren with Gordon C.
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